Sustainable fashion is an approach to clothing production that seeks to minimize the environmental impact of fashion and promote ethical and responsible practices throughout the supply chain. In recent years, the fashion industry has been increasingly criticized for the growing trend of fast fashion and its unsustainable practices, including the use of synthetic and non-biodegradable materials, overproduction and waste, and poor working conditions for factory workers.
As a result, a conscious group of people all across the globe have come together to raise awareness about sustainable fashion and India is no exception. In fact, sustainable fashion is not a new concept for Indians even if the trend of fast fashion has diluted its cultural, and traditional importance.
India has a long tradition of eco-friendly and sustainable clothing practices that date back centuries. Traditional textiles such as khadi, handloom, and organic cotton have been used for centuries and are still popular among Indian consumers. These materials are produced using natural and renewable resources, require less water and energy to produce, and have a lower carbon footprint than synthetic fabrics.
Moreover, Indian artisans and craftsmen have been using traditional techniques such as block printing, hand embroidery, and hand weaving to create unique and intricate designs for centuries. These techniques are not only environmentally friendly, but they also provide employment opportunities for local communities and help to preserve cultural heritage.
Today, sustainable fashion is gaining popularity in India and there are many designers and brands that are using traditional textiles and techniques to create contemporary designs. These brands are promoting sustainable and ethical practices throughout the supply chain, from sourcing materials to production and distribution. They are also empowering local communities and supporting the growth of the Indian textile industry.
Here are 15 sustainable fashion brands from India that you can check out the next time you want to shop responsibly:
1. B Label is a sustainable clothing brand that uses organic and eco-friendly materials, such as organic cotton, linen, and bamboo. Their collection includes dresses, tops, and accessories that are both stylish and sustainable. Visit their website at https://www.blabel.in/
2. Doodlage is a sustainable clothing brand that uses upcycled fabrics to create unique designs. Their collection includes jackets, dresses, and tops, all made with eco-friendly materials. Visit their website at https://doodlage.in/
3. No Nasties is a sustainable clothing brand that uses 100% organic cotton and fair trade practices to create ethical and eco-friendly clothing. Their collection includes t-shirts, dresses, and accessories, all made with natural and sustainable materials. Visit their website at https://www.nonasties.in/
4. Upasana is a sustainable fashion brand that uses natural and organic fabrics, such as cotton and silk, and employs local artisans and weavers in their production process. Their collection includes dresses, sarees, and accessories that are both sustainable and socially responsible. Visit their website at https://www.upasana.in/
5. Ōshadi creates simple, functional, architectural designs rooted in a respectful relationship to the land and the local community. Visit their website at https://oshadi.in/
6. Anokhi is a sustainable fashion brand that uses hand block printing techniques on organic cotton fabrics. Their collection includes dresses, tunics, and scarves that are both eco-friendly and stylish. Visit their website at https://www.anokhi.com/
7. Antar-Agni is a sustainable fashion brand that uses natural and eco-friendly fabrics, such as linen and khadi, to create modern and minimalist designs. Their collection includes dresses, tops, and trousers that are both sustainable and contemporary. Visit their website at https://www.antar-agni.com/
8. Ka-Sha is a sustainable fashion brand that uses organic and handwoven fabrics to create vibrant and colorful designs. Their collection includes dresses, tops, and skirts that are both eco-friendly and unique. Visit their website at https://ka-sha.com/
9. Tilla is a sustainable fashion brand that uses hand embroidery techniques to create contemporary designs on organic cotton fabrics. Their collection includes dresses, tops, and jackets that are both timeless and sustainable. Visit their website at https://tilla.in/
10. Bodice is a sustainable fashion brand that uses organic cotton and upcycled materials to create minimalist designs. Their collection includes dresses, tops, and trousers that are both sustainable and modern. Visit their website at https://bodice.co.in/
11. The Summer House is a sustainable fashion brand that uses eco-friendly materials, such as organic cotton and linen, and works with local artisans to create contemporary designs. Their collection includes dresses, tops, and accessories that are both stylish and sustainable. Visit their website at https://bit.ly/3KaeryQ
12. Buna is a sustainable fashion brand that uses natural and organic materials, such as cotton and silk, and works with local artisans to create unique and contemporary designs. Their collection includes dresses, tops, and trousers that are both eco-friendly and fashionable. Visit their website at https://www.bunastudio.com/
13. Nicobar is a sustainable fashion brand that uses natural and eco-friendly materials, such as linen and cotton, and incorporates traditional Indian techniques into their designs. Their collection includes dresses, tops, and accessories that are both sustainable and modern. Visit their website at https://www.nicobar.com/
14. The Terra Tribe is a sustainable fashion brand that uses eco-friendly materials and traditional Indian techniques to create contemporary designs. Their collection includes dresses, tops, jackets, and accessories, all made with natural and sustainable fabrics. Visit their website at https://bit.ly/40DxiaV
15. Sui is a sustainable fashion brand that specializes in handwoven and naturally dyed clothing. They work with artisans and weavers across India to create contemporary designs that are both eco-friendly and socially responsible. Visit their website at https://www.wearesui.com/
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